Boomer Women Can Do Anything

For the first time in history, women waved goodbye to conventional female roles of child rearing and housekeeping to seek self-satisfaction. They delayed marriage, they slept with multiple partners, they experimented with drugs and alcohol, they protested for their rights and they eventually gained the right to vote and entry into college, as well as the working force.

The 41 million boomer women are a radical bunch indeed who will forever alter the societal landscape. But with all these big changes, is the baby boomer retirement prospect looking bleak?

Additionally, boomer women are feeling more sexually empowered than previous generations. Perhaps this goes back to the capriciousness of their youth, growing up during the advent of birth control and the "free love" atmosphere of the sixties and seventies. A recent survey revealed that 82% of baby boomer women are "very" or "somewhat" confident sexually (Elexa by Trojan Survey of Women and Desire). T

hese scores were much lower for younger women (64% for Gen Y), which shows that baby boomers age gracefully. Only 17% of female baby boomers believe that a woman's sexual peak is in her twenties and over half the population stated they knew what it took to light their fires. Two-thirds of women agreed that having good sex is a priority in their lives. As a result, sex products, sex therapists and magazine articles alike have been targeted to the baby boomer demographic.

The media portrayal of baby boomer women has shifted over the years. Their mother's generation was portrayed as the "Doris Day" sweet, wholesome woman who always put family first. Their daughters were raised with a "can do anything" attitude, which was exacerbated by the Vietnam War, Civil Right's movement and Women's Lib.

First ladies like Jackie Onassis and Hillary Rodham Clinton became the new model for female success and self-fulfillment.

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