Most times, wedding planners have a meeting with both the bride and groom in order to gain some insight into their particular preferences, priorities and tastes. Usually, in the very first meeting the planner will try to obtain a "big picture" view of the event and what aspects and details are most important to the couple.
One of the other instances when wedding planners can be very helpful is in bringing an outside perspective when it comes to reaching a peaceful compromise on disagreements the couple are having. When the couple reaches an impasse, they can look to the wedding planner for a professional opinion and help in making the right choice.
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