The New Face Of JDate com

JDate com has been a favorite site for singles to place Jewish personals dating ads and meet each other for some time now. Yet this dating site was one of those that lost subscribers in recent months, meaning that its parent company, Spark Networks, suffered a loss of profits in the first half of 2009.

The company owns a long list of dating sites, like American Singles, Christian Mingle, and others that target particular ethnic or social groups. But the dating sites like www.jewishmingle.com and www.jdate.com (with sites in the U.S., the UK, France, and Israel), have always brought in most of the company's income.

It seems that was indeed the problem. Despite being loved by so many, JDate com was still criticized for being hard to use. That probably meant that if people found it necessary to cut corners financially, they were more likely to cut their membership for a site that didn't work as well as others did.

That, at least, seems to be implied by Spark Networks' latest action, which was providing www.jdate.com with a "face lift" just in time for the summer of 2009. The company gave the site better designed profile pages, enhanced search features, a new video section and blog.

The CEO of Spark Networks, Adam Berger, recognizes that even if all the company's other dating sites bring in small profits, it's still the Jewish dating sites that bring in the most profits.

This means that even if the other sites continue to be profitable, the company still needs to see to it that the Jewish sites return to profitability. Spark Networks obviously hope that the redesign of the JDate com site will be the beginning of that process.

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